Choosing the right packaging material impacts cost, sustainability, and customer experience. This guide compares kraft, corrugated, plastics, bioplastics, glass, aluminum, and more—helping brands make smarter packaging decisions.
All in Packaging Strategy
E-commerce Packaging Best Practices to Reduce Damage & Returns
E-commerce packaging is more than a box—it’s your profit protector. Learn best practices to reduce damage, cut returns, and deliver a better customer experience.
How to Choose Eco-Friendly Packaging Suppliers (and Avoid Greenwashing)
Choosing the right packaging supplier is more than price—it’s a brand-defining choice. Learn how to avoid greenwashing, verify certifications, and build lasting sustainability partnerships.
The Psychology of the Unboxing Experience
Unboxing is more than opening a box—it’s a brand moment that sparks anticipation, engages the senses, and tells your story. Learn the psychology behind packaging design and how it transforms one-time buyers into loyal customers.
How Packaging Can Help Subscription Box Brands Retain Customers
Discover how subscription box packaging can build loyalty and increase retention. Learn practical strategies to design packaging that delights customers, reduces churn, and strengthens your brand with every monthly delivery.
10 Common Packaging Mistakes Small Businesses Make (and How to Fix Them)
Packaging mistakes can cost brands money, damage customer trust, and slow operations. In this article, we break down the 10 most common errors companies make in packaging design, materials, and logistics. From overpacking to poor labeling, learn how to spot and avoid these pitfalls so your packaging adds value instead of creating problems.